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International Journal of
Finance and Commerce
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VOL. 8, ISSUE 2 (2026)
UPI usage and spending behaviour of consumers: An empirical study
Authors
Dr. Sharad Kumar Bhatnagar
Abstract

The rapid expansion of digital payments has transformed the way consumers make payments and conduct everyday economic transactions in India. Among the various digital payment mechanisms, the Unified Payments Interface (UPI) has emerged as a major component of India's digital payment ecosystem because of its convenience, speed, interoperability, 24-hour availability, and widespread merchant acceptance. The increasing use of UPI has also generated interest in understanding whether changes in payment methods are associated with changes in consumer spending behaviour.

The present study examines UPI usage and consumer spending behaviour through a descriptive empirical approach. The study is primarily based on secondary data obtained from the Reserve Bank of India (RBI), the National Payments Corporation of India (NPCI), published research studies and relevant survey evidence.

The findings indicate that UPI has become a dominant component of India's retail digital payment ecosystem. According to the RBI, UPI accounted for 79.6% of retail payment volume in 2023–24, while UPI transaction volume increased from 539 crore in 2018–19 to 13,113 crore in 2023–24. NPCI data further show that UPI processed 20,008.31 million transactions in August 2025 [2], with a total transaction value of approximately ₹24.85 lakh crore. Person-to-merchant (P2M) transactions constituted a substantial part of this activity.

The available literature suggests that the convenience and reduced friction associated with digital payments may influence consumer spending behaviour, including the frequency and ease of small-value purchases. However, UPI should not be regarded as the sole determinant of consumer expenditure. Income, financial awareness, budgeting practices, consumer needs, preferences, and socioeconomic conditions also influence spending decisions. The study concludes that UPI has substantially improved payment convenience and accessibility, while responsible financial behaviour and expenditure monitoring remain important for consumers in an increasingly cashless environment.
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Pages:70-77
How to cite this article:
Dr. Sharad Kumar Bhatnagar "UPI usage and spending behaviour of consumers: An empirical study". International Journal of Finance and Commerce, Vol 8, Issue 2, 2026, Pages 70-77

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UPI usage and spending behaviour of consumers: An empirical study | International Journal of Finance and Commerce