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VOL. 6, ISSUE 2 (2024)
Factors affecting the choice of BBA program
Authors
Dikshen Lama
Abstract
This study aims to identify the factors
influencing the choice of Bachelor of Business Administration (BBA) among
students. Data was collected through a questionnaire distributed to BBA
students at Lumbini Banijaya Campus. Out of 150 questionnaires distributed, 63
were received with complete information. The study employed a descriptive research
design, and frequency as a descriptive statistics was used to analyze the data.
The findings of the study revealed that family and friends have a significant
influence on students' decisions, serving as trusted advisors and providing
personal recommendations and insights into educational opportunities. Moreover,
effective advertisement campaigns play a crucial role in creating awareness
about the BBA course among a broader audience. The study suggests that the most
important factor behind choosing BBA is job opportunities, accounting for 46.0%
of the responses. Students believe that a BBA degree will lead to diverse and
promising career paths due to the growing significance of business and
management skills in various industries. While a significant proportion of
respondents expressed skepticism about the effectiveness of doing BBA in Nepal
compared to foreign countries, a high percentage believed that BBA was worth
the cost. This belief could be attributed to positive outcomes such as better
job opportunities and career growth associated with their BBA education.
Additionally, the BBA curriculum, practical learning opportunities,
internships, and real-world projects were seen as factors contributing to skill
enhancement and increased confidence among BBA students. Financial
considerations and family and peer influence were identified as primary factors
influencing college choices for BBA. The study also found that the majority of
respondents believed they could get a return on their investment in pursuing a
BBA degree and were willing to advise their young relatives to choose BBA based
on positive experiences and perceived value.
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Pages:72-79
How to cite this article:
Dikshen Lama "Factors affecting the choice of BBA program". International Journal of Finance and Commerce, Vol 6, Issue 2, 2024, Pages 72-79
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