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VOL. 5, ISSUE 3 (2023)
The phenomenon of the ever-increasing impact of visual content on search engines’ websites ranking and the indicated SEO adjustments
Authors
Nektarios Makrydakis
Abstract
The digital landscape has witnessed a profound change in the way users
consume information, with visual content becoming an integral part of online
communication. This paper delves into the phenomenon of the escalating
influence of visual content on the ranking of websites in search engines
results and explores the necessary adaptations in order to enhance search
engine optimization (SEO) strategies. As search engines increasingly emphasize
user experience, the optimization of visual elements becomes high priority.
This paper examines the different types of visual content, their impact on user
engagement and the correlation between visual content and search engine ranking
algorithms. It also offers insights on evolving SEO techniques that webmasters
and digital marketers should adopt to adapt to this trend, including image
optimization, video SEO and responsive design. By understanding and
implementing these adjustments, web administrators and marketers can increase
their online visibility and maintain competitive rankings in search engine
listings.
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Pages:50-57
How to cite this article:
Nektarios Makrydakis "The phenomenon of the ever-increasing impact of visual content on search engines’ websites ranking and the indicated SEO adjustments". International Journal of Finance and Commerce, Vol 5, Issue 3, 2023, Pages 50-57
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