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VOL. 5, ISSUE 3 (2023)
A study on artificial intelligence in marketing
Authors
B D Hansraj
Abstract
Artificial Intelligence in Marketing is a
rapidly emerging field that is transforming the way businesses approach their marketing
strategies. It involves the use of Artificial Intelligence (AI), Machine Learning
(ML), and other advanced technologies to automate and optimize various marketing
processes. With the explosion of data and the increasing complexity of customer
behavior, businesses need to leverage these tools to stay competitive. This article
explore the concept of Artificial Intelligence in Marketing, its role in modern
marketing, its benefits and challenges, best practices for implementation, and
ethical considerations. It will also look into the future of Artificial
Intelligence in Marketing and its potential impact on the marketing landscape.
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Pages:39-45
How to cite this article:
B D Hansraj "A study on artificial intelligence in marketing". International Journal of Finance and Commerce, Vol 5, Issue 3, 2023, Pages 39-45
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