ARCHIVES
VOL. 5, ISSUE 2 (2023)
Consumers perception towards online shopping platforms
Authors
Dr. Pawan Kumar
Abstract
Online shopping platforms have transformed the
retail landscape by offering convenience, variety and competitive pricing. The
preference of consumers expeditiously shifting from traditional markets to
digital platforms due to increase in smartphone usage and internet penetration.
There are various factors such as pricing, trust, convenience, customer support
and delivery service which influence the perception of consumers towards online
shopping. The aim of present research is to study the consumers’ perception
towards online shopping platforms. Data has been collected from 200 consumers
using a self-structured questionnaire. Statistical tools viz.
Descriptive Statistics, Correlation and Multiple Regression Analysis have been
used to analyse the collected data. The results depict that consumers’
satisfaction is significantly influenced by delivery service, price
affordability, convenience and trust. These factors also influence the
intention of consumers to continue online shopping. Among all factors,
trust and delivery service indicate the strongest relationship with consumers
satisfaction. Younger consumers are found to be more inclined towards online
shopping because of time scarcity and comfort. However, issues regarding
payment security, product quality and return policies still influence the
confidence of consumers.
Download
Pages:127-129
How to cite this article:
Dr. Pawan Kumar "Consumers perception towards online shopping platforms". International Journal of Finance and Commerce, Vol 5, Issue 2, 2023, Pages 127-129
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.