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VOL. 3, ISSUE 2 (2021)
Role of customer service quality in measurement of customer satisfaction in banking sector
Authors
Prakash Kumar Agrawal
Abstract
Banking is the most important as well as well essential activity of any developing economy. Banks provides different types of products services to their customers. A bank connects customer which have capital deficits to these customers with capital surpluses. The banking industry in India is facing certain challenges i.e. challenges of customer satisfaction, customer services quality, customer retention, customer loyalty. Quality services play a major role in achieving level of customer satisfaction. In the era of Liberalization, Privatization and Globalization banks play a dynamic role in contributing to the economic development of the country. Increased competition highly educated customers and increase in standard of living are forcing many business to review their customer service strategy. The ultimate goal of banking business is to maximise the customer satisfaction through service quality. So our present research paper gives focus on Roles Importance of Customer service quality in analysing the customer satisfaction. our study has been divided into several important para like introduction, objective, Literature review, rationale, correlation between Customer Service & customer satisfaction, Research methodology, quality service, Analysis of customers satisfaction and conclusion findings & suggestions.
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Pages:70-72
How to cite this article:
Prakash Kumar Agrawal "Role of customer service quality in measurement of customer satisfaction in banking sector ". International Journal of Finance and Commerce, Vol 3, Issue 2, 2021, Pages 70-72
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