Saving and investment plans are the schemes planned to support the education of students who are financially backward and to ensure fund availability to pay fees in time. This helps to overcome the financial constraints of parents or self that may prevent the young generation to pursue education or higher education. This research analyses the effectiveness of the existing child investment schemes based on availability of funds for fees. Most of the Child Investment Schemes are based on mutual funds, deposits, insurance schemes, education loan etc.. But, the fund disbursement is made after the maturity period in multiple instalments. The objective of the research is to study investor perception towards child investment plans and to explore the impact of demographic variables on investment decision-making. The study also aims to identify the factors that influence investment decision-making for child investment plans. A sample of 447 investors was selected for the study, and data was collected using a structured questionnaire. The data was analysed using various statistical tools, including rank analysis, factor analysis, cross-tabulation, and discriminant analysis.