The reputation of the aerospace company Boeing and its repercussions in the Mexican market: Effect of the crisis due to accidents in 2019
José G Vargas-Hernández, María Guadalupe Hernández Martínez
The air accidents of the months of October 2018 and March 2019 have caused the suspension of operations of the Boeing 737 MAX 8 model, one of the most sold in the world. The economic impact for this aerospace leader and its supply chain is a function of the actions taken to solve its customers and interested parties. Moreover, its reputation is at stake, one of the most valuable intangible assets for the company. This article analyzes the impact of the crisis that this company faces on its current and future reputation, as well as the consequences in the Mexican aerospace industry.